Wednesday, April 15, 2009

Music Makes the Moment

It begins with the desire for the ambiance you want to create. A clear vision of what you want and what end result is required. Then you build the environment, you play all theexternal factors which will make the event successful down to the tee, this includes the music. In a lot of cases, it is mostly about the music. Why? Because music can make the moment.

Take a sporting event. You have the two teams, the arena, the crowd and the food (and the beer), but when does the crowd start to build in excitement? When does the freenzy start? It starts when the organist plays some of the "charge" music, or it starts when they pipe in the loud aggressive music that gets them up, on their feet, shouting, dancing and pumping their fists to the music they are hearing. The music made the moment and will continue to as the match/game continues.

Or that romantic dinner with the one you love and are trying to win over. You get the food, the flowers and the candles but how do you put the final touch on? You struggle and plan and strive for the perfect dinner music. Maybe something you can dance to? Maye something that will support soft talking and loving moments but it is again a moment making decision and important enough that you think long and hard about it.

Music in and of itself perhaps can't make the total ambiance for an occasion but it is a "completer", it is the final touches on a perfect day or moment, it is the companion to other things (taste, smell, seeing) or the other senses, which when managed together create the perfect ambiance for the occasion.

One of the many influences into creating a god ambiance, music can directly impact emotion in a waythat perhaps some of the other senses can't (at least not as vividly). So it is used to be the emotional accelerant. For the sports crowd it was used to acceerate the emotion of excitment and anticipation, for the romantic dinner it was used to accelerate the emotion of love and longing. Music can put the exclamation point on the moment.

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